EDUCATION

Savannah College of Art and Design
Bachelor of Fine Arts - Graphic Design
2014 - 2017

The University of Arizona
Architecture, Art History
2011 - 2014

Glendale Community College
Associate of Arts - Journalism, Psychology
2008 - 2010

EXPERIENCE

Simpleview - Website Designer
Nov 2018 - Present

Shahida Parides - Graphic Designer
Jun 2015 - Aug 2018

Established brand identity and maintain graphic standards. Delivered compelling print and digital promotional assets for effective brand awareness and sales progress in-store, online, trade shows, charity functions, and runway events.
Directed graphic design interns to think creatively and develop innovative strategies for marketing collaterals including lookbook, line sheets, retail packaging, and signage.
Headed cross-functional teams to optimize ecommerce platform and experience with front-end web design, site maintenance, and product merchandising.
Collaborated with marketing team to execute digital marketing campaigns.
Generated 48% revenue increase in online sales within 6 months using organic SEO and advertising initiatives.

Colors of Fashion - Graphic Designer
July 2016 - Aug 2018

Designed creative collaterals with consistent visual identity for lookbooks and line sheets to support merchandising strategies for B2B sales.
Exceeded sales target in first 6 months of official brand launch.
Implemented redesign of ecommerce website, product planning, and merchandising for marketing and sales purposes.

Catalina Investments - Freelance Graphic Designer
Jun 2013 - May 2015

Produced visual digital content on website and Facebook with photography, videos, and custom graphics to increase social media presence.
Refined business forms and educational presentations for corporate workshops and events.

AdelineHui.com - Freelance Graphic Designer
Jun 2015 - Present

Worked with diverse clients to formulate and execute unique solutions to meet their needs.
Commissioned to desin collaterals for non-profit, small businesses, and individuals that include posters and funeral programs.
Advised local businesses to strengthen their brand awareness and identity as whole by using various offline and online strategies.

Savannah College of Art and Design
Foundation Studies Blog Online Juried Exhibition
2014

Golden Key International Honor Society
Regional Summit T-Shirt Design Competition
2014

Proficient

General Knowledge

Operating System