De Novo Branding Identity
Capstone Project at Savannah College of Art & Design
The De Novo Branding project centers around the idea of revitalization and transformation. The name De Novo, meaning "anew" in Latin, reflects the company's mission to breathe new life into businesses, helping them thrive in competitive markets. The branding strategy focuses on merging contemporary design with traditional values, creating a visual identity that resonates with clients looking for a fresh start.
Design Strategy
The design strategy for De Novo Branding was built on three key pillars: Identity, Versatility, and Luxury.
Identity
The logo concept integrates a combination of serif and sans-serif fonts, symbolizing the balance between tradition and modernity. This typographic choice effectively communicates the company’s mission to revive businesses while maintaining a connection to their heritage.Versatility
The prominent arc in the logo serves as a dynamic visual element that bridges the past and present of each client. This arc represents the various marketing strategies and services offered by De Novo Branding, emphasizing adaptability and innovation in their approach.Luxury
To convey a sense of high-end luxury, the color palette and design elements were carefully selected. Soft, sophisticated colors paired with clean lines create an elegant yet approachable aesthetic, ensuring that the brand's solutions feel both exclusive and accessible.
Design in Action
The Impact
The branding initiative successfully established De Novo Branding as a leader in the rebranding and design services industry. The new corporate identity resonated with clients, conveying a sense of trust and professionalism. Feedback indicated a noticeable increase in client inquiries and engagement, as businesses recognized De Novo Branding as a partner capable of delivering high-end, customized solutions. The project not only enhanced the company's visibility but also solidified its reputation as a go-to resource for businesses seeking revitalization.
In Collaboration with
Design Partner: Rochelle Johnson
Tools & Platforms
Adobe Photoshop
Adobe Illustrator