Shahida Parides Lookbook

Client: Shahida Parides

The 2018 Lookbook, aptly titled Rebirth, serves as a benchmark for Shahida Parides’ luxury evolution within the fashion industry. This lookbook invites customers on a transformative journey through all four collections and seasons, aiming to inspire and empower women to embrace their individuality and express who they truly are. The concept revolves around the idea of rebirth, reflecting the brand's commitment to innovation while honoring its rich heritage.

Design Strategy

The design strategy for the Rebirth Lookbook focused on three core elements: Narrative, Visual Aesthetics, and User Experience.

1. Narrative
   Each collection was carefully curated to tell a story, guiding the viewer through a visual journey that reflects the essence of the Shahida Parides brand. By integrating thematic elements that resonate with the concept of rebirth, we aimed to create an emotional connection with the audience.
   

2. Visual Aesthetics
   The lookbook featured a harmonious blend of vibrant colors, textures, and imagery that showcased the collections in their best light. High-quality photography and elegant layouts were employed to highlight the craftsmanship and details of each piece, ensuring that every page turned felt like a new discovery.
   

3. User Experience
   With a focus on accessibility and engagement, the lookbook was designed for both print and digital formats. Interactive elements were incorporated into the digital version, allowing users to explore collections through clickable links and immersive content. This dual approach ensured that the lookbook reached a wider audience while maintaining a luxurious feel.

The Impact

The Rebirth Lookbook successfully reinforced Shahida Parides’ position as a leader in luxury fashion. By showcasing the brand’s evolution and commitment to empowering women, the lookbook resonated deeply with its audience. Feedback indicated a significant increase in customer engagement, with many expressing a renewed connection to the brand. The lookbook not only highlighted the beauty of the collections but also inspired women to embrace their individuality, aligning perfectly with the brand's mission.

In Collaboration with

Photographer: Esteban Osuna & Tiffany Pelmont
Stylist: Esteban Osuna
Content Strategist: Karen Ricardo

Tools & Platforms

Adobe Photoshop
Adobe InDesign