Shahida Originals
Digital Campaign

Client: Shahida Parides

As counterfeit merchandise flooded the market, Shahida Parides sought to reclaim its legacy. Enter Shahida Originals, a bold digital campaign that celebrated the revival of four of the brand’s most iconic collections: Resort ‘Amazonia,’ Pre-Fall ‘Heritage,’ Fall/Winter ‘Animal Instinct,’ and Spring ‘Love Story.’

This campaign was more than just a relaunch of prints; it was a powerful statement of authenticity and a reaffirmation of the brand’s identity. Shahida Originals aimed to remind the world what makes Shahida Parides original. Through striking visuals, immersive digital storytelling, and a cohesive multi-platform strategy, we brought these legendary designs back into the spotlight where they rightfully belong.

Design Strategy

The design strategy for the Shahida Originals campaign was centered around three key pillars: Authenticity, Engagement, and Cohesion.

1. Authenticity
   To combat the rise of counterfeit merchandise, it was essential to emphasize the brand’s heritage and authenticity. We drew inspiration from the original designs and stories behind each collection, ensuring that our visuals resonated with the brand's core values. This approach involved using rich colors, textures, and patterns that echoed the essence of Shahida Parides.

2. Engagement
   Our goal was to create an interactive experience that captivated the audience across multiple platforms. By integrating dynamic storytelling elements, we invited users to explore the narratives behind each collection. This included engaging social media posts, interactive web features, and compelling video content that showcased the designs in real-world contexts. We aimed to foster a sense of community and connection among fans of the brand.

3. Cohesion
   A cohesive visual identity was crucial for the campaign’s success. We developed a unified aesthetic that spanned all digital touchpoints, from social media graphics to email newsletters and website banners. This consistency not only reinforced brand recognition but also created a seamless user experience. Attention to detail in typography, color schemes, and imagery ensured that each element worked harmoniously to tell the Shahida Originals story.

By focusing on these pillars, the design strategy effectively positioned Shahida Originals as a celebration of authenticity and a testament to the brand’s enduring legacy.

The Impact

The Shahida Originals campaign successfully repositioned Shahida Parides’ iconic prints as a cornerstone of the brand’s identity. By strategically integrating high-end visuals across web, social media, and merchandising, the campaign significantly strengthened brand recognition, consumer trust, and engagement.

Key initiatives, such as the Facebook takeover and targeted Instagram campaign, resulted in a substantial boost in interaction and user engagement. The carefully crafted product merchandising imagery allowed customers to envision the original prints within a contemporary wardrobe, bridging the gap between heritage and modernity.

Through this campaign, Shahida Parides not only reclaimed its brand legacy but also reinforced its relevance in the luxury fashion landscape, solidifying its position as a leader in authentic design.

In Collaboration with

Photographer: Guiliano Bekor
Content Strategist: Karen Ricardo

Tools & Platforms

Adobe Photoshop
Facebook
Instagram
Magento CMS